The Cloud Reset: Solving the Data Movement Crisis in Hybrid Infrastructure

Why 69% of enterprises are moving workloads back from public cloud—and why hybrid cloud data sync is the missing infrastructure layer.

"This is absolutely the topic we should be talking about right now. I think it's the hottest topic going, even above AI. People are trying to figure out where to platform this stuff correctly."David Linthicum, Cloud Computing Insider

A seismic shift is transforming enterprise IT infrastructure. According to VMware's 2025 research, 69% of enterprises are repatriating workloads from public cloud providers, driven by security concerns, unpredictable costs, and data movement bottlenecks that traditional sync-and-replicate approaches can't solve.

In this live discussion from our Move Faster series, globally recognized cloud expert David Linthicum breaks down the forces behind "The Cloud Reset" trend and why enterprises are rethinking their cloud-first strategies. For IT professionals managing hybrid infrastructure, the conversation reveals a critical gap: without purpose-built hybrid cloud data sync capabilities, organizations are trapped between expensive cloud bills and complex on-premises limitations.

The Cloud Reset: From Cloud-First to Cloud-Smart

The promise of cloud computing was clear: superior performance, lower costs, and unlimited agility. But reality hasn't matched the vision.

"What changed was we realized how expensive it was," David explained. "When we started the move to the cloud in 2008, 2009, the cloud was being touted as a superior platform. It's supposed to be cheaper, better, faster, and more agile. Most of that didn't come true."

The numbers tell the story. VMware’s research shows that actual cloud spending is running approximately 2.5 times higher than initial projections. Meanwhile, the cost of hardware has plummeted over the past decade. Storage and processing are now commodities, making on-premises infrastructure far more cost-effective than many organizations realize.

This isn't an anti-cloud movement. It's a correction toward what David calls "normalizing your platforms"—running workloads and storing data where it makes the most technical and economic sense. For many organizations, that means implementing a robust hybrid cloud data sync infrastructure that eliminates the traditional tradeoffs between cloud and on-premises storage.

The Three Forces Driving Repatriation: Cost, Complexity, and Compliance

The Cost Crisis Nobody Talks About

According to VMware's research, 94% of enterprises believe their company is wasting public cloud spend, with nearly half reporting that waste exceeds 25% of their total IT budget.

The problem extends beyond raw compute and storage costs. Organizations are discovering that the real expense comes from data movement between systems—exactly where effective hybrid cloud data sync becomes critical.

"Egress fees, ingress fees, network utilization fees—the cloud comes with junk fees. Every time you move data in and out of the cloud, if they charge you a fee for that, that's going to be very inefficient because you're going to lose value every time one system communicates with another system."David Linthicum

The impact on business operations can be severe. David shared examples of organizations that had to limit integration between their cloud applications and critical business systems, such as ERP and CRM—not for technical reasons, but purely to avoid egress charges.

The Complexity of Managing Hybrid Infrastructure

Traditional file sync, file systems, and replication tools weren't designed for today's hybrid cloud reality. Organizations need hybrid cloud data sync capabilities that can handle:

  • Real-time access to data across on-premises and cloud environments

  • Selective synchronization of only the data needed for specific workloads

  • High-performance data movement without egress penalties

  • Ability to automate repetitive sync and replication processes

  • Integration with existing storage infrastructure, such as Amazon Web Services (AWS), Microsoft Azure, and Oracle Cloud Infrastructure (OCI)


"If we're going to move to these heterogeneous platforms to leverage best-of-breed technology—public cloud mixed with non-public cloud-based platforms—we're going to have to deal with the heterogeneity," David explained. "You have different platforms, different APIs, different systems that need common control planes to manage them."

Compliance: The Hidden Driver of Repatriation

Two-thirds of IT leaders report being "extremely concerned" about data stored in public cloud, according to VMware's research. For organizations subject to GDPR, HIPAA, data protection, or financial regulations, the question isn't whether to use cloud—it's where to store and process sensitive data, and how to implement hybrid cloud data sync without violating compliance requirements.

"My concern was that we moved many workloads and many data stores into the cloud that should not have been moved to the cloud. We didn't localize them for the cloud providers; therefore, they're not utilized correctly, and companies are overpaying."David Linthicum

The Data Portability Imperative

At the heart of the cloud reset is a fundamental requirement: data must be portable and accessible across platforms. This is where purpose-built hybrid cloud data sync technology becomes essential.

"Portability should be absolutely one of the most important things you think about when you build and deploy these architectures," David emphasized. "Applications cease having value if they're unable to communicate and talk to other applications in the ecosystem."

For hybrid cloud data sync to work effectively, organizations need infrastructure that enables:

  • Cross-platform data access: Applications running in different environments must access the same data without creating redundant copies or paying egress fees for every transaction.

  • Selective synchronization: Rather than replicating entire data sets, intelligent hybrid cloud data sync moves only the data needed for specific workloads.

  • Single source of truth: Data should reside in one authoritative location and be accessible from multiple platforms, thereby avoiding confusion and technical debt associated with maintaining multiple copies.

The AI Factor: Why Hybrid Cloud Data Sync Matters More Than Ever

As organizations deploy AI and machine learning systems, the question of where to store and process training data has brought data infrastructure challenges into sharp focus."Now that we're moving into AI, the question's coming up in a huge way: Where should these workloads reside? Where should our storage sets reside? Where should our training data reside?" David explained.

Training data presents unique challenges that hybrid cloud data sync must address:

  • Enormous data volumes that are expensive to move

  • Need for high-bandwidth and low-latency access during training

  • Compliance requirements for sensitive data used in AI models

  • Integration with existing operational data systems


Traditional approaches—such as copying training data to separate repositories or forcing AI systems to access data over slow, expensive connections—create unnecessary costs and complexity. Purpose-built hybrid cloud data sync solves these problems by enabling direct, high-performance access to data wherever it lives.

"People always tell me, 'Well, Dave, I moved everything to AWS and it works just fine.' I get it. It works. But you're paying 10 times as much as you should be paying for that. That's money that comes out of the business that has to be spent in other ways."David Linthicum

Who Should Watch This Discussion

This conversation with David Linthicum is essential viewing for IT professionals navigating hybrid infrastructure challenges:

  • Infrastructure & Storage Engineers: Gain technical insights on optimizing data movement across hybrid environments, including strategies for eliminating egress fees and implementing high-performance hybrid cloud data sync.

  • Cloud Architects: Learn how to design for portability and cost efficiency from day one, avoiding the expensive repatriation projects that 69% of enterprises are now undertaking.

  • IT Directors & Operations Leaders: Understand the total cost of ownership implications of different data infrastructure approaches and how to justify hybrid cloud data sync investments that reduce cloud waste.

  • FinOps Teams: Discover why data movement represents one of the largest sources of hidden cloud costs and how hybrid cloud data sync can eliminate waste.

Making Hybrid Cloud Work

The cloud reset isn't about returning to the data center era. It's about building intelligent hybrid infrastructure that leverages the best of both worlds through effective hybrid cloud data sync.

Organizations succeeding in this transition share several characteristics:

  • They embrace platform diversity: Rather than standardizing on a single cloud provider, they use the right platform for each workload—cloud for elasticity and global reach, on-premises for cost-sensitive and compliance-driven workloads.

  • They invest in hybrid cloud data sync: A purpose-built data infrastructure that eliminates the friction and cost of moving data between platforms becomes the enabling layer for everything else.

  • They design for portability: Applications and data architectures are built to run on multiple platforms, reducing vendor lock-in and enabling workload mobility through effective hybrid cloud data sync.

  • They measure total cost of ownership: Beyond simple compute and storage costs, they account for egress fees, operational complexity, compliance requirements, and the cost of reduced integration.

"People are normalizing their platforms, running their workloads and data sets on the platforms where it's going to make the most sense and bring the most value back to the business," David concluded. "Who would've thought that would be important?"


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